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10 Essential Ways to Improve B2B Websites in 2020



B2B eCommerce overflows with opportunity. In 2020, global sales are predicted to top $6.6 trillion, blowing away the $3.2 trillion projected for B2C sales. At the same time, the demographics of B2B buyers are changing dramatically, and that will have a big impact on B2B eCommerce website design.


Today, 73% of those involved in B2B purchase decisions are Millennials, between the ages of 23 and 38. Buyers above 40 might prefer face-to-face relationship with sales reps, but Millennials are tech-savvy and more comfortable doing business online.


That’s why industry